By Alex Tipu Broadband plays an essential role in communications. It is now used by numerous residential and business users to keep in touch, access information and run businesses. Broadband now reaches the greater part of households and businesses in the UK and this has been replicated in widespread take-up. Meanwhile, competition has seen providers distinguishing their service offerings in terms of reliability, price, speed, quality and product bundles. A prosperous retail market is though dependent on a competitive wholesale broadband market or regulation, where competition is not yet enough. As wholesale broadband bandwidth has become cheaper due to latest technological advances, the prices for provision of DSL bandwidth have also decreased. Making comparisons between products of wholesale broadband market is becoming difficult for customers and therefore, well-informed decisions about appropriate products have become a vital concern. Wholesale broadband market is currently r...